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| - UPDATE: Forgot to mention-- for $40, you can get a discount card which gets you 20% off any regular purchase for 1 year. This means if you buy more than $200 in merch, it'll pay for itself. With one bra being about $40 to $60, it's worth it for me.
Inspired by previous reviewer Rachel B, I gotta agree. Victoria's Secret may have big time busty supermodels, and leopard prints, but ain't got nothing on I C London fitting and customer service. I'm a totally different size than previously thought.
When you're 100 pounds, even a 32 band is too big. I C London is one of the few places where you can get a 30 band-- or have your current bras altered. Who knew this service even existed!?
When you get fitted here-- you will be adjusted, and re-adjusted and try on tons of bras until the SA or owner is satisfied with the determined size. Over at VS, you're told what will fit you for the sizes they carry in store. The fitters there are all given a formula for their pink tape measure, and once they determine what size you are-- eyeballs the fit.
Trust me. The difference between wearing an ill fitting bra versus one built for your body is incredible. Your posture will be different, the girls will be perkier and overall better shaped.
No, there is no funkified feathered stuff or neon colors-- primarily nude, white, black and neutrals. Practical pieces that wear well under clothes. (Need something for that strapless dress or one-shouldered tank, you'll find it here.)
Keep in mind, the designers who make special sizes aren't cheap, but you'll be taught how to care for your bras correctly, and be shown special detergents to use while washing.
PS: There's a nice section for super-comfy sleepwear too!
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