Got there right when it opened with pre-purchased tickets and am so glad we did. The line to purchase tickets was incredibly long and the people waiting seemed extremely frustrated.
Once inside, there was ONE location to purchase tokens (required for almost every food purchase available). Spent about 20 minutes just to get the tokens and then let loose inside of the festival. There were a ton of choices and my friend and I sampled a bunch of tacos. Blanco (Scottsdale) and Joy Ride (central PHX) were my two faves BY far. Both trucks had employees with great personalities and the tacos they dished out were delicious. One bad experience was attempting to buy a churro for dessert. When asked how many tokens the churros were, the guy said "6". Each token is worth $2 meaning that the guy was charging $12 for a 10 inch churro. I asked him (politely, of course) how he could possibly get away with charging such a ridiculous amount for a churro and he said that the festival takes 50% of the dollar amount of the tokens they receive and he needed to make a profit. Still....$6 walk away for a churro. Come on, dude. Now you're just being ridiculous. Needless to say, we didn't buy any churros.
By 2pm, we had seen everything there was to see and were stuffed. As we headed back to the parking lot, I was amazed to see what appeared to be around a thousand people waiting to get into the festival and the line to get token for food was just ridiculous. How can you not have a better system for getting people in the event and eating?
I dont know if I'll return next year. For the aggravation and lack of organization, I'd rather skip it and try out other new events.