I think I didn't understand that this place was essentially a fast food restaurant for people conscious about eating "healthy" food. I thought I would be going to an actual eatery of some sort. The food here is more like a bunch of ingredients that happen to be sharing a dish or a wrap.
I had a smokehouse burrito. I would've been happier at Chipotle's. My vegan brother had a Buddha Satay and genuinely seemed to like it. I felt like I was being sold some sort of clean, conscientious, worldly image while being presented food from the deli cooler of a grocery chain.