For my first time staying at the W I was impressed. Keep in mind that I am a huge fan of contemporary modern design and my own home is decorated accordingly. The decor in the common areas are well done and I love the rooms decor from the closets and desk to the glass vanity counter tops and glass floor and tiles in the shower.
CUSTOMER SERVICE *****
I read many reviews of the W prior to my stay and in contrast to some poor customer service reviews I've seen - I received outstanding service from the valet to hospitality staff throughout.
ROOM ****
The only thing holding me back from giving 5 stars was the television and its in-room system. It was glitchy, channel selection was basic cable almost, and quality of picture old school. They provide a nice JBL apple doc station and stereo, but it's only good if you still own the older 30 pin iPods, iPhones, and iPads.
POOL Wet Deck *****
Like many old town Scottsdale spots it's filled with beautiful people. There are two bars on the pool deck as well.
THE LIVING ROOM *****
This is a combination of hotel entry lounge in the day and very cool lounge at night with live music.
Overall, if you are a single 20's or 30's something, or trendy couple, you will enjoy the W. What they lack in bars (outside of pool and living room) is easily overcome with a 3-5 minute walk to dozens of options.