Joyride is overpriced Mexican food, and doesn't even have as much flavor as many of their less expensive competitors in the east valley. Tacos the size of my wife's palm should not be $4.50 each, especially considering the unimpressive flavors (of the shrimp and crispy fish). The "Mexican coleslaw" tasted like regular coleslaw and was a dripping wet addition to a lackluster taco. The lunch special ordered was $9.75 for two tiny tacos, and a bowl of soup. Chips and salsa are complimentary but I felt the salsa was overwhelmed by onions.
The tortilla soup was good, I do admit, and is the only thing I'd go back for. The service at lunch was attentive and they have an extensive bar menu, so I believe the target audience is for hipsters having a night out, rather than those looking for a delicious and filling meal.