This place takes a simple PBJ and comes up with so many variations of it that it becomes a legitimate dessert. I would probably hesitate to call this a sandwich place; yes PBJs are sandwiches and you get tons of bread options to choose from, but almost all items (except for the grilled cheeses) on their menu are sweet, accompanied by various jams, fruits, or ice creams. As a kid a PBJ may have been a good enough "meal," but I pretty much had to make do with the BLT meal to actually get something substantial in. That said, the sandwich was pretty good, and I did like being able to get my sandwich with cinnabon bread. The overall concept is great and falls somewhere in the honey toast / Belgian waffle category. I see how being able to customize your own sandwich can be pretty fun, and the "sushi roll" presentation of these sandwiches is cute (though really you're just paying more for the same food, sans crust). But I do think that this is a nice alternative to just ice cream or fro-yo for desserts.