All the AoS are nice. This one is probably the nicest. Beautifully decorated and right in the courtyard of the Grand Canal Shoppes. They are really expensive due to the high quality but their are many other premium shave products on the internet that ware cheaper. I have bought my fair share of AoS, some from this store. Now that I found cheaper products, I will shop less in these shops, but still will walk in because they made me aware that quality products does indeed make a difference.