I also agree with Sarah M. below. I've been in this store about ~30 times, but just stopped going because of the attitude. Now I reserve my clothes shopping for the internet or Chicago (Saks, Barneys). The shop owners and staff act like they are above you and know more when they are usually a few years behind the trend and really haven't traveled much. Plus, they are ageist, not taking younger customers seriously. By "Younger" we are talking about under 40 for Caucasians and under 60 for Asians... since they seems to think all Asians are students and can't seem to determine their age. As Sarah M. below says below, they should remember they are a mediocre store in Madison, Wisconsin and drop the attitude.
UPDATE: I was in here recently (in 2015) and was shocked at how nice the staff was, and the fact that they helped me right away... I'm wondering whether these reviews helped.