SUMMARY: Overpriced, stingy on samples, bad customer service, and no water!
Using Yogurtland in Chandler as the baseline of what a good yogurt place SHOULD be, let's review:
1. Yogurtland is not afraid to set sample cups out and let you have at it. Swirls refuses to let you sample it unless the checkout girl personally fills up your sample cup and hands it to you.
2. Yogurtland has a nice fresh lemon/fruit-infused filtered water with cups sitting out. Swirls doesn't have ANYTHING to drink, unless you want to buy a bottle of water.
3. Yogurtland's price is about 2/3 that of Swirls....and Yogurtland has better and more flavors and much better looking toppings.
Ultimately this just becomes another example of how you go to a place because you're in Scottsdale mall, and what could possibly be less than amazing, cool and wonderful inside that place? Answer: Anything people are dumb enough to patronize for that reason alone.