So.. this is my not so dirty, not so little secret.
I do most of my clothing shopping at about 5 stores, this being one of them. I really love the selection, fit and price-point of these clothes. At every Joe Fresh location everything is well laid out and easy to find, which I appreciate. Clothing is always tagged and priced and depending on the time of day you can usually find a friendly sales associate to help you out.
I don't find the quality is there on all of the pieces so I do have to give everything a quick look-over. Hold t-shirts up towards the fluorescent lighting to get an idea of how sheer they might be (many are quite thin) and I always do a label check to see if items are made of polyester or acrylic.
My favourite purchases here are summer dresses, gym clothing, cardigans and light jackets. I generally avoid the shoes and winter coats.