First - the staff is great. They are extremely friendly and attentive. They make the effort to remember their clients, which makes a huge impression on me. The owner is an absolute gem.
Second - the prices are great, especially for the quality. They might be a little more than your typical place, but that's because their beds aren't 20 years old with over-extended bulbs. I personally do the level 3 (recently with a lotion recommended by the owner) and I am darker than I have EVER been after 5 sessions and without any burning. Before this I would go 3x week for a month and barely have color. Also -- they do run specials, so if you are budget conscious or still a student, just check in every now and then and I'm sure you'll find the package you need.
Third - sessions don't expire!!! I only go every few months prior to a vaca, so it's great that I can buy 20 sessions and have them for the year vs needing to use them in 60-90 days like other places.
Fourth - they advise you on what you NEED vs what they want you to buy. It's awesome to work with a place that isn't all about the $$$$, but about the experience and customer satisfaction.
Lastly - they are rarely so wildly booked that you have to wait more than 5 minutes. They have a good number of beds in each level to properly manage their clientele.