I can't believe it's taken me this long to review this place!
Bragg's has literally all the things I look for/love in a restaurant, so for me it's one of the best spots in Phoenix. This pie factory-cum-diner now boasts an all-vegan menu laden with hearty comfort foods. Vegan comfort foods, you ask? How can this be, you ask?
You're covered here whether you like sweet or savory noms. They've got banana pancakes with walnuts, nachos, egg-like things that are very egg like, and sandwiches that stand proud and say "I am not meat. I am delicious." The great thing is they're not "good vegan food." It's just good food that happens to be vegan.
My personal favorite is the Nopales Like Home because of my favorite thing they make at Braggs: jackfruit barbacoa. Jackfruit is the fruit of a plant that when cooked under low heat with marinade soaks up its flavor and can be shredded, taking on a very pork-y texture. I get this every time, and every once in a while I'll see one of the massive salads and get a little jealous, which is how I know it's time for an extra side of jackfruit.
A favorite-non-food thing about this place for me is the diverse collection of mugs and the way-more-diverse and impressive collection of salt and pepper shakers.
tl;dr There's coffee. There's pie. There's delicious comfort food. It's a cozy establishment with great food and lots of personality.