I came, I saw, I left. The colour scheme of this new store is atrocious (shiny bright red and orange floors under extremely bright lights). Product wise it feels like a cross between Sobeys and Superstore, and it is definitely more expensive than the other stores in the Loblaws arsenal.
I will give them the plus of having a wide selection of products that you wouldn't find in some of the cheaper stores, but overall, the atmosphere and price are a miss as far as I'm concerned.