This store has been in the neighborhood for years and I finally decided to try it out last year. This is a great store for small families and single people. No super long lines and lots of organic items for people who care. There are a lot of British brands based on their history. I use it most when I'm close to home and don't want to fight the people with crap exploding out of their cart or having to play dodge in the megamart parking lot. Prices trend higher in my opinion but not enough to send me down the street. They also have coupons and a store card system. Lastly, their products read as unique higher quality which I thinks makes them successful.