I ordered my dress and am waiting for it to come in so I haven't had the "full" experience yet -- (preview, alterations, etc.) but so far this place is excellent:
My friend dragged me out here to go look for a dress because I had been putting it off for over a year. She was doing her preview of the dress she picked out. I am getting married in just 5 months and reluctantly agreed to go for the ride because I know I am late on looking for a dress. In other words, I came in with a "this is probably going to suck" attitude... but now I am SO happy I agreed to come!!
Natalie (the owner) and her Mom are genuinely enthusiastic and sweet about helping you. They both have a positive, can-do, happy attitude and seem to be authentically excited for you. None of that fake-nice stuff here.
The prices are right. I think all the dresses are 2000 dollars or less, which is great because the dresses are still high quality and attractive. As with any boutique, this is not a "warehouse" of a million dresses... Natalie has selected an excellent variety of dresses that will please any girl and not kill you with "choice overload."
I spotted my dress immediately, tried it on and fell in love. I wanted it instantly. Natalie and her Mom suggested I try on a few more to make sure that feeling I was having for this dress was "THAT" feeling you are supposed to have when you found the right one. It is and it was and I went back the next day and ordered it.
If you don't live in Gilbert or live in central Phoenix/Arcadia like I do- then this place is quite a drive but I feel like its no problem because of the experience, dress quality and prices.
Another of our friends purchased her dress here... so that makes 3 of us! I heard that this place has been open for just under a year. I hope they are successful because they made my experience so far wonderful.
Also, Natalie's husband runs the yogurt shop a few doors down. My mother in law and I made sure to get some delicious coconut yogurt after the order.
They will also take pictures of you from various angles and e-mail them to you so you can share/compare and get opinions from friends and family!
I would most definitely recommend it!