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| - At Sprinkles they are all about clean, minimalistic design in their store, as well as on their cupcakes. Nothing over-the-top, not too "girly," just an understated cupcake in a quietly upscale cupcake boutique.
Like a classic BMW, it's not overtly flashy, it doesn't have gold rims or space-age lines, but it holds the expectation of luxury.
This is what you're paying for--the image.
Unfortunately, image is all your money buys you here. Judging by the amount of business they have, that is good enough for many.
I tried several flavors, but never once felt like the calories were worth eating the whole thing. The cakes themselves are dry and bland, crumbling and making quite a mess. Topped with an inadequate amount of equally bland icings that had hardened into a shell on the outside (how long had these been sitting around? I tried them right outside the store!), many of them finished with an inedible circle of what may be candy.
A luxurious cupcake this was not. I felt duped, but I learned my lesson and I won't be making the same mistake again. Cupcakes are meant to be ingested, not flaunted.
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