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  • My customer experience was super. Easy to order, beautiful website, clear communication. I LOVE that they use low-carb, high-quality ingredients. The company practices social and environmental responsibility which is awesome. And you can't beat the convenience; I'm a single parent with a demanding full-time job, so I like the idea of my fridge being stocked with healthy, ready-made meals. The taste, however, is inconsistent. There were some wonderful dishes (flat iron steak and maple quinoa porridge) and some not-so-great dishes (chicken rustica and garlic/herb shrimp). I don't have a particularly discerning palate; I'll eat almost anything. I just felt that there was a lack of flavor and some weird texture issues in about 50% of the meals. Compared to any other microwave meal, the taste is far superior. Compared to the competition (Blue Apron in this case), the quality is inferior. I liked everything I ever ordered from Blue Apron, but they ship raw ingredients that you have to prepare by hand, which is a pain. Freshly ships meals in easy-to-heat containers that take 2 minutes to prepare (plus an extra minute or so to get the plastic wrap off, that stuff CLINGS!). At $10 per very small portion, I'm on the fence about whether I see value for the cost. I recognize that you don't have to re-order what you don't like, but I want to know that I can count on the food I'm purchasing to be consistently tasty. I'll probably order one more round then decide if it's worth continuing. I'd recommend that Freshly continue improving and expanding on its recipes, and consider offering larger portion sizes for families. Clearly they listen to customer feedback, and I'm sure they'll take mine into account as they keep optimizing the customer experience.
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