My overall favorite bar in Madison. If anyone lives in Madison they know that downtown is a majority of college aged kids and the west side is where the 25-35 range are. The problem with the west side is that it is very hit or miss as far as crowd. The nice part of the Blue Velvet is that it does attract college aged kids, but also has a good mix of a bit older and makes for a very enjoyable atmosphere. The bartenders and staff are all very pleasant and the drinks are all strong. Never had an issue as far as service goes. They have a lot of drinks exclusive to their venue as well. You can get a vodka/soda anywhere, but they take the time to figure out new custom drinks that are always fun to try. I would definitely recommend this place highly.