Upscale supermarket.
Like a Whole Foods, except more regular food and coke, slightly less organic.
It is the special sections that win me though.
Their bakery (especially when the pumpkin bread is in season), the cheeses, the already cooked ala carte dinner items, etc... That is what I love best about Heinen's.
The service is great, but very different to me. Leaving my cart in the store and pulling up my car to have it loaded is a real luxury.