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  • We had been buying our cars from Zimbrick for 20 years. In fact, being from Madison, all of my extended family also bought their cars from Zimbrick. My husband and I went to Zimbrick with my Mom to shop for a new CRV. Obviously we wanted the best deal and she wanted to buy the touring edition. We got matched up with Don M. and he took us to view the touring that they had, but was not ready to be test driven. My mom was pretty much sold on this car as is, but there have been a lot of advancements in technology in the last 15 years (her other CRV was a 99) and that was our primary concern. My husband and I rode in the backseat and we would try to talk to my mom and ask questions that we thought were relevant to her because Don M. was indeed a sales person. By that, I mean he spouted off a bunch of features of the car (that we had already read about online) and then rearranged the numbers in such a way that she was confused. After we drove the car, we went and sat down with Don at his desk. Funny enough, my aunt and uncle were working with the sales person right next to us buying a Civic. No, I wasn't kidding about all of my family buying cars from Zimbrick. We used to buy from someone there that we all knew and trusted, but he has since retired. Don M. was giving my mom all of these numbers and I asked him for a piece of paper. I began to write down everything - sticker price, delivery fee, "upgrades" (He had said that the splash guards were included in all CRVs, but what that means is that they're pre-attached to the car and they charge you for them, not that they're part of the vehicle package.), discount off the car, taxes/title, etc. I asked him to verify the numbers on the paper, and he did, and then my husband and I had to leave to go run another errand. When we met up with my mom not too long after, she showed me the yellow pre-purchasing agreement that she had filled out with Don M. after we left and none of the numbers matched up to what I had written on the other paper, which Don had verified, and it seemed extremely dishonest. Don M. wasn't upfront with my mom about the pricing and what he gave us while we were there, and what he gave my mom after we left, did not match up. After this, we called Wilde over in Sun Prairie. We asked if they had a Honda CRV Touring in Black (they did), if they would give us X price (several hundred dollars less than Zimbrick), and they would. One hour later we bought the exact same car from Wilde at a price that was $700 less than Zimbrick's with exponentially better service. I'm disappointed in Zimbrick as my immediately family has purchased over 10 cars with Zimbrick since 1999, but with the way that they treated her, we have no loyalty to Zimbrick now and will no longer look at them as our default place to purchase cars.
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