Ok, so I went to this Gelato shop after reading the article in the New Times. I tend not to stray very far from tempe, but made an exception. I would say the Gelato was ok, but I honestly could not differentiate between another Gelato I had recently and this one. We tried 3 different Gelatos, and yeah they were good, but I don't believe it lived up to all the hype it's received recently.
Disclosure: I am not a big fan of deserts to begin with. I think my taste buds are more in tune with pizza and beer.