Drove down from Goodyear with my parents because Babies R Us didn't have a whole lot of strollers...this store is organized beautifully. It is owned by the same company as Bed, Bath, and Beyond. You can tell. They not only have a much bigger selection, but they have higher quality brands as well. My dad got a little too excited, he was running around looking at more stuff then I was. First-time grandpa moment :) I didn't notice if the pricing is more, less, or about the same as babies r us. It was well worth the drive though and I wish I registered here instead of Babies R Us.