My wife and I ate there last night. I'm less into "health food" type restaurants than she is. The physical setting is nice and the interior is bright and well designed. The patio being right on 7the th can get a little loud but hey, that will be true of any patio on 7th.
Food: Generally good. The spinach and artichoke appetizer was ok, good not great but I usually don't expect much from appetizers. I had a drink, the Cure which was tasty, but at $10 a bit steep (but following a trend in Phx). My wife had a the Macha Mule (she had never had Macha before) and very much liked it. For entrees I had the salmon poke bowl. Very good with fresh ingredients and well presented in a bowl. My wife had the lasagna. I tried it and I agree with another reviewer that is was average. We also ordered two sides. She had the grilled Brussels sprouts, good but not the best. I had the beets with wasabi. Clearly the best thing that we had. Beets are an acquired taste. The wasabi/cream topping made this side outstanding AND it was a large portion. I also ordered a beer for dinner (a McFate brew). The beer list could use some more local beers.
Finally as other reviews have suggested the service needs some improvement. We initially had two servers until they clarified who was our server. It took a while for my drink (and the place wasn't that busy). Somewhat faster with entrees but still not the speediest. Finally we waited a while for our check because our server was having a long and engrossing conversation with another table next to us. That typifies the friendly but disorganized service. It seems that's the major improvement needed at Phx Farm andCraft (in a VERY competitive location)
My wife will be back but me, not so sure.