Ferrara's is a great neighborhood deli & grocery - for the 6 years I lived in Mayfield Heights, it was our "go to" place for fresh bread and pizza dough (so we could make fried dough for dinner, with powdered sugar, natch!). My brother and I would take our tips from our paper route and buy snacks - I would get Torrone nougat candies and he'd get spicy pepperoni or a jar of hot giardinieri (he was a youth of unique tastes). The ladies who worked here all knew my stepdad's family - and we could get pizza slices without cheese for him.
It was great to visit here again in August 2011 - my mom and I stopped in on our way to lunch and picked up many tasty vegan friendly items: imported pasta, fresh bread, cute Italian-themed baby bibs and onesies, Euclid Beach popcorn balls (yum!). I enjoyed looking at the handwritten labels with the same misspelling repeated (see photos) - it's very homespun and has character that you just can't get anywhere else.
On my way out of Cleveland, I stopped by to see if the cashier who was a friend of my stepdad (RIP) was working - she was amazed to hear that I was going back to California by motorcycle. She wasn't there but all the guys working in the deli and at the cash register - and all the customers - dutifully came out to examine my motorcycle, wish me well and then all turned around and went back in the store. That's neighborhood love for ya!
If you like Italian food - go here! You can't go wrong!