I love to see movies here. It's half the price of a normal theater and you still get to see the latest releases. I'm not interested in paying extra for a slightly more comfortable chair or a slightly bigger movie screen. Just give me a place to sit and a movie I want to see.
My favourite part about this place is the atmosphere. There's a piano in the lobby you can play (if you CAN play piano, seriously don't touch it if you suck) and some art on display as you walk down the hall. And yes, the screens are a tad bit smaller, but honestly, how freakin big do you need the screen? You might want to think about getting better glasses.
Unfortunately the concession stand isn't all that much cheaper, but I stopped paying for popcorn a long time ago. However with all the money you're saving on the movie, you might as well treat yourself. Or you can do what I do, and just see twice as many movies.