I like this place because it's the only place I know of where you have a lot of options, both for the beans you want brewed, and the style of brew (pour over, red eye, etc.) using great coffee beans. They don't roast their own, which would probably increase my love.
It's also a pretty cool atmosphere, if a bit stiff and pretentious. But isn't that kind of what you want/expect in a coffee house?