If you have time to kill, its worth the wait...we did prior to a dmb concert and a local friend of ours loved it so we went with him to check it out. Took nearly 25 minutes to get through the line and once inside there is definitely not much to it. The ice cream was really good, but how do you screw up ice cream. The wait was all part of the experience as a visitor from the states, as a local id go back again if I was in the area and there wasn't a line.