With the Coke store and M&M store across the street, I expected a similar type store here. It was similar, but more in the copycat area. Unlike Coke and M&M, that have cute or iconic icons for their brand, Hersey just couldn't imitate that. I just don't see buying Hershey stuff for gifts or display at home, so I walked around a little disappointed to find things that I actually didn't want.