I tend to go to this theatre for 4 reasons.
Habit.
Some strange alliance to AMC having once worked there.
Next to my favorite sushi place.
I have a crap load of movie watcher points.
That said, I'm not the biggest fan anymore. The quality of the prints seems to suffer, perhaps due to under trained projectionists. They are way to strict about outside beverages. I understand you want to sell concessions, but forbidding my $4 coffee won't make me want to buy a $6 soda. In fact I'll likely not buy the $5 nachos or $4 bag of candy because of the policy.
However, the $5 weekday and before noon movies, combined with my movie watcher points and pockets big enough to sneak in snacks, will probably keep me here. But I am way more likely to go to a Harkins than I used to be. They have pizza and popcorn chiken.