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| - First off, I adore AMC. Enormous, spacious, comfortable seating, with armrests you can lift up (useful for cuddling or, in my case, digging my nails into the person beside me during horror movies). Their popcorn tastes better, they offer you more free stuff (free popcorn Wednesdays!), their MovieWatcher card has way better rewards, etc, etc. They sometimes get the short end of the stick when it comes to carrying big blockbuster movies, but they also keep older movies playing for longer, so you can enjoy a hit movie in a nice, empty theatre and avoid having to listen to irritating banter from the rest of the crowd on opening night.
And on the subject of crowds...Here's how I feel about the escalators everyone is talking about: They are a very very effective use of my favourite urban planning tool, The Idiot Deterrent. Big, complicated entrance ways (like the one to this AMC theatre), confuse the average idiot or tourist, and they will likely head towards a place that is easier to access or understand. This means that a theatre situated at the busiest intersection in Toronto somehow ends up being less crowded than the Famous Players at John & Richmond, because only the non-lazy folk actually make it up the 5 escalators. Amazing.
And as a side note for the AMC haters: Even if you head over to the Paramount (Scotiabank, whatever), you still have to climb up their escalator of death, which is far more reminiscent of a bad drug trip. Just saying.
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