I was definitely confused upon entry, as this was my first time at any Which Wich.
It's a little overwhelming with all the choices but I really like the brown bag where you select all your own toppings. There's just enough options without being too many to read through and the process is efficient. Plus your wich is toasty and warm in your hands just a few minutes later.
The highlight is, amidst the chaos of westgate, when you don't want to sit down for a meal with waitstaff, or wait 2+ hours in line for a table when the game starts in 2 hours, and you don't want bad stadium food, this is the perfect option. It's fast, it's easy, it's GOOD.
In fact, I'd return for a wich at another location.