This Dairy Queen clearly relies on its primo real estate in burgeoning downtown Gilbert. I've been to this location twice and I will not go there again. The service is average, but the soft serve both times was unacceptably soft and the portions were so extremely chintzy I wondered if I were on some sort of candid camera show. The last time I was there, the girl at the register gave me my receipt and made sure to ask me to rate their service. I forgot and tossed my receipt in disgust after I finished my overpriced kiddy-size serving of melty soft serve. Do yourself a favor and drive to the Higley/Baseline location. Their portions are generous, the soft serve isn't already melting when they hand it to you, and they don't require you to go to the counter for a key to use the restroom.