I've lived in the neighbourhood for a number of years and shopped here frequently. I basically spend a lot on good organic groceries. You can get good deals on produce (greens in particular - in season) but man oh man, do they hike the prices for groceries. Why shop here when I can get the same organic product at No Frills around the corner for 1.25 less or more? Baby products in particular. I mentioned this to them in store. If you don't 'one stop shop' or if you can make it to Kensington Market, Essence of Life has good deals on organic grocery, if you're avoiding big box stores.
(Side note: the staff is friendly and overall helpful)