Written by my Wife~Optician/Owner Jim of Licata Optical knows about customer service! He was so helpful with my initial questions about my insurance coverage, and figured it all out. Jim then patiently assisted me in finding just the right pair of new eyeglasses-and I am admittedly picky. Finally, we went over each item I might need for my new glasses line by line (clearly explained), and he didn't push anything, just recommended and helped me pick out what I needed. Truly the best customer service I've enjoyed in quite some time. Forget big chain retailers-go see Jim at Licata for a great eyeglass shopping experience