I've been to Vegas many times before and spent too much time in the bars/clubs to enjoy some of the simple pleasures sin city has to offer. This is one of those. It's not earth shattering or an amazing experience like Ka or Charlie Palmer Steak, but it's a very chill, fun and cool experience that I would highly recommend. Also, the amount of fun depends entirely on your "driver" so it's a bit of a crap shoot.
I think they said the ride would last 20 minutes, but it felt closer to 15 tops. Our "driver" was awesome! He was funny, chill, had a great voice and was a real Italian! Which made it that much more enjoyable when he sang not 1 not 2 but 3 songs for us!! $16 if you can handle sharing the gondola with 2 others or $65 for a romantic ride with just you and your sweet cheeks. Although, the course is a bit crowded so it's common to ride by other groups so keep your clothes on folks.