OK, first off how cute is this place? It reminds me of Jeni's but is different enough to work its soft serve/self serve concept. I was new so I got the official tour, which was helpful because it's kind of an intense process serving, mixing, topping, and being a fro-yo magician. Prices are based on weight. My faves were the salted caramel and organic tart. I think they rotate flavors regularly. We of course had to take silly photos with the over-sized sunglasses and wooden mustaches laying out on the tables. Love the decor- quirky, minimalist and industrial, with overhead lights I was told were made with giant mixing whisks from the West Side Market.