Been in Vegas for 6 years and I just found Luv-It !?? It's a small little shack that's along Las Vegas Blvd, close to the Little White Wedding Chapel. So.... this is what frozen custard is supposed to taste like (Last frozen custard I tried was from CJ italian ice & custard and I didn't think much about it except it's a little bit better than a soft serve) . So different here at Luv-it , the custard is traditionally made and so creamy - there is no way to mess this up regardless of what topping you choose. So far, I only got to try the butter crunch and Western but I'll be back to try the rest :)