This newly minted Chinese (Asian is more like it) restaurant is clean and classy. Since it opened recently in December of 2010, I've been trying to get myself in there and try some of their offerings. So here's what I did notice, the restaurant, part of the Li Wah family of restaurant. Which is just a earshot from East 30th. Most of us knows that Li Wah serves decent dim sum and many have written well of that business. Why they decide to open another eatery in the same plaza is beyond me.
East 30th, seem to encompass a little too much asian in a small menu. Appetizer section starts the confusion.The offering starts from Spring Roll to Summer Roll. If you are of the discerning crowd when it comes to Asian cuisine. You notice that they are of really different genre of asian food. They try to incorporate Far Eastern cuisine (Chinese and Japanese) with shots of vietnamese and cambodian food in the mix.
On the menu, are items from shrimp dumpling noodle soup, sushi and sashimi to beef pho. The dishes (from the "Chief's Specialty section) I had was decent. It was the fish filet and vegetables with rice. It's taste good but it was not something I write home about, just yelp about ;-)
Ultimately, East 30th, is trying to be the jack of all asian cuisine but really it's the master of none (yet). So let's hope they hone in on something and make it so good you'll drive for miles just to get your fingers on it. Good luck, East 30th.