SOHO started off as a successful food cart venue and transitioned to a full-pledged restaurant. The place is small, but cozy, and the atmosphere exudes good vibes. There is no server, so you have to order your food through the front counter; and right behind the counter is an open kitchen - ala food cart style, but in a bigger scale. The kitchen staff brings your order when it's ready.
The food in general is good. I love the Shanghai Braised Pork Belly and especially the Dessert Sweet Bun served with a condense milk - it brought memories of my childhood (my mom used to make this). However, I made the mistake of ordering the Korean Style Beef, thinking it's the same as the Korean Beef Bulgogi - but it's not. It's just a bland strip flank of beef.
The staff is very friendly and it did not take long for our food to come (although the pork belly took a while, but it was worth the wait). I would definitely come back, especially for the fried bread.