I go to this shop when I a) need to connect with a gear head b) need some how-to advice and c) want to discover distinctive and functional new gear.
When I was looking to ride from NYC to Toronto in sub 10C weather, they suggested I pick up a relatively cheap heated vest they carried, rather than an expensive heated jacket from a popular US website. I gave it a try. It worked fantastically. Not only was I warm but I received compliments everywhere. Good product curation!
These guys seem honest and love what they do!