Have been here 4-ish times since it opened: brunch, lunch, and dinner
Particularly at its slightly lower price point, leaps ahead of anything else in Madison. It has a clear California concept (complete with luxury toasts) that differentiates from other farm-to-table type restaurants in Madison. It's subtle but also transports you just enough... and when the giant windows open in the spring I imagine it'll be an even stronger concept.
Beers and wines are California heavy. I'm not a huge fan of hop-filled beers, so not ideal for me (but definitely on brand for what they're going for). Mixed drinks have all been solid -- particularly enjoy that they have an alcoholic creamsicle, which is just fun.
The standout at every meal has been the vegetable sides... would definitely get at least two every meal.
Of the three meals, brunch was probably the weakest of the three... which likely says more about my thoughts on brunch than anything else.
Bottom Line: It's a unique concept for Madison that I could imagine succeeding in any city in the US -- no need to lower standards in Madison... and can eat relatively healthily at the same time.