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| - Full disclosure here: I'm generally not a fan of frozen yogurt - it's bland in flavor and for the small fortune that I pay for a cup, I could get more bang (and butterfat) for my buck at The Chocolate Shoppe or Sassy Cow. However, my daughter L-O-V-E-S her froyo, so I spend my days wandering the Earth much like Caine from Kung Fu, searching for that perfect frozen treat.
I've been to the store twice, once on opening night and once after a grueling session of back to school shopping with my tween daughter. While still a step below my favorite ice cream shops, I feel the froyo at YOLO Yogurt Love is generally better than what I get from Menchies or Orange Leaf.
Things I liked:
* The Red Velvet, Toasted Marshmallow, Mint, Strawberry Lemonade and Cake Batter flavors actually have...flavor. While I won't confuse them with my favorite ice cream shops, I though they were an improvement over Menchies and Orange Leaf. The store had twelve different varieties to choose from during my visits. The price ($0.49 per oz.) is the same as the nearby Orange Leaf. Their customer loyalty program through Belly is on par with their competitors.
* This is definitely a family run shop, with mom, dad and the kids all actively engaged in running the business on opening night. Everyone at the store was friendly and energetic.
* The store was extremely clean. Several times during our short stay on opening night, I noticed employees wiping down the tables and froyo dispensers.
* There are boatloads of topping options, including butterscotch chips and toasted coconut, my personal favorites.
* The store has a nice outdoor seating area, though the view is nothing to write home about unless you are a purveyor of strip mall parking lots and dollar stores.
Things I didn't:
* The vanilla flavor was largely flavorless and has a slightly icy consistency. The orange had a very artificial flavor (think children's aspirin)
* The toppings are located in two separate areas, so it takes a little more time to hunt down the toppings of choice. In addition, it's hard to regulate the toppings coming out the dispensers. One twist of the knob and I had a couple tablespoons of butterscotch chips.
* What's the deal with the décor? Is there a commandment that requires yogurt joints to furnish their stores with austere modern Swedish aesthetics? And what prohibits these places from using comfortable seating, mellow lighting, and relaxing colors? Is there some kind of clandestine non-compete with the coffee houses cabal? Inquiring minds want to know!
* The store offers one size of serving cup: GINORMOUS. I get that a place that charges by the ounce wants to encourage excess consumption, but the thought of filling the landfills with these massive cups when I want is a couple of ounces bothers me. 9/19/2014 UPDATE: In response to customer requests, YOLO now offers a smaller (10 oz.) serving cup. Well played, YOLO, well played.
Overall, the decent flavor of the froyo and the friendly staff left a favorable impression and my daughter and I will be returning for future visits.
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