This location is close to me so it is convenient. A good place to cool down on a hot day. I feel like the prices went down which is a positive! I always felt it was expensive soo I love that. The flavor testing cups are always good so you can see if you like the flavor, the Madagascar vanilla, my favorite is best self served. Tho I wish they came out with more flavors. Toppings best at your desire. Best frozen yogurt. I received a card from the place but not sure if I activated it right or what it does...I still have to ask about it next time I go back :)