I didn't understand how great olive oil could be.
This shop is bright, clean and pleasing to the eye. You can sample all of their olive oils and vinegar, as well as their salts with conveniently placed vats and tiny plastic cups. The gentleman manning the counter was enthusiastic, pleasant, and knowledgeable.
If you consider yourself passionate about good food, you *need* to get a bottle of good quality olive oil like they sell here. Keep your grocery store stuff for every day cooking, but when you really want to make something special and wow your guests and yourself, break out the good stuff.