I had never had this glorious treat until one of my fellow writers on GotGame introduced me to it at a conference in LA. Lucky for me, Rita's is not in LA -- it's right down the road from me.
I mean, what's not to like? Cool treats that melt on your tongue, plenty of flavors, nice people... it's simple goodness.
Sometimes simple is just plain nice. YEAH I SAID IT LAS VEGAS WITH ALL YOUR FANCY PANTS LIGHTS AND MAGICAL DANCING FOUNTAINS AND CIRQUES OF SOLEILS AND STUFFS! So there.