I'm not going to ding them any stars, but I did see their latest Groupon deal is not as good as past deals. Usually it's $25 for $50 worth of prime beef. Now the current special is $35 for $50.
A tip I learned yesterday was to buy the Groupon for Prime Beef and then call them 48 hrs. before your trip to the store and ask for #7 The Primo - it's currently $160 for basically every cut of their prime meat - you can use the Prime Beef Groupon or any other sites Prime Beef discount on that package - so the cost before tax is $145 (including the cost of the Groupon).
Priced out individually though - like I made the mistake of doing yesterday it would be $210 before tax.
Pretty good deal - end up coming out to $14.50 per pound and that includes their to di for Filet.
I did do a comparison on this with Wal-Mart choice meats and Wal-Mart prices for the same amount of beef (even though it's rare to find filet) was $140.
So ask yourself would you like Prime beef from an awesome Butcher Shop or Choice Beef from Wal-Mart?
Still great value.