I really like Safeway because I think they have the best selection of what I like the most..they have all the items that I need including those more rare items that Frys, Albertsons, and Fresh and Easy will not have...the people that work there are always very helpful...one time a gentleman helped me find fig spread and veal for about 20 minutes...they didnt have it at their store but they found it for me at another store...that is great customer service...they have the best produce...its the freshest and they have the best selection! I just wish their prices were a little better...but they have gotten much better compared to about a year or so ago! I am now starting to clip coupons so hopefully it will make it that much better!