"7"^^ . "8"^^ . "13"^^ . "2008-11-06T00:00:00"^^ . . . "Make Great Success, The Pizza By Napoli Way!\n\n1. Find a major road (in this case Thunderbird) and set up shop at the nearest available crossroads. Don't worry about location, though. Given the size of Phoenix, the chances that you'll be a five-minute drive from AT LEAST THREE other dine-in pizza places is pretty low.\n\n2. Decorate the place once, and leave it. In the pizza game, you can never look too \"vintage\".\n\n3. The one or two guys with the heaviest accents? Put them on the register. You want to look authentic.\n\n4. Don't waste time worrying about a \"diverse menu\". Just serve the same pizza and wings as your competition. People don't eat pizza for the taste, they eat it for nostalgia, and with that decades-old decor and Old World accents, NOBODY will be more nostalgic than you, baby!\n\n5. Charge extra for everything. Soda refills. Ranch cups. When they gotta pay fifty cents more for it, it tastes better. It's science. \n\n6. Since you're right by ASU West, why don't you offer a lunch special for all of those hungry students? Hey now, don't get ahead of yourself. Just offer two slices of your most generic (in this case, cheese) pie at a \"reduced\" price. If you make the slices light enough, they'll spring for a third or some wings. After eating Aramark food the other four days a week, college students will pay stupid coin for \"authentic\" pizza with a quirky \"retro\" feel. \n\n7. Don't tell anyone that you're actually from Albania, and not Sicily. You'll lose your street cred.\n\n8. Uh...we thought we could stretch this out to 10 but that's really all you need. Oh, if you want you can set up an arcade machine (preferably one of a, yup, you guessed it, a 2D fighter...see? You're getting where we're coming from) in the corner just in case they don't want to spend their fifty cents to refill their mountain dew. You'll get those bastards one way or another.\n\n9...Very nice!?"^^ . . "3"^^ .