Insane daily drinks specials. Went there on a Saturday night and they had $1 Busch Lights, $2.75 Coronas and $5 Gatorade shooters. Took a look at the calendar and the deals varied by the day of the week. I wish I had an alcohol problem.
Venue-wise, a stage with a live band (props to the chick jamming with her fiddle - sadly I was like "Yo, there's a chick on stage playing the violin!" - it's a fiddle buddy. They also have a beer pong table but that didn't seem to generate much buzz.
Bartenders are cool and fast. Always on top of getting someone a drink. They also have outdoor seating with multiple big screen tv's. Always a plus. I think the most impressive part was the fact that it's a boat dock where everyone just pulls in, docks, and gets their drink on.
I think I was looking for Scuba Steve after drink number 6...