Mmmm, very good ice cream! Since there's no way to get Graeter's in WI (unless I ship it, but I'd end up spending a fortune with how often I'd love to eat it...and it's so much better at the scoop shop), this is a pretty good substitute. I particularly love the great selection of flavors - it seems like there is just about anything and everything you could be in the mood for.
Espresso Oreo? Yup. Strawberry Cheesecake? Sure thing. Zanzimint? You got it. Banana or Malted Milk or Peppermint Stick or Cappuccino or Fat Elvis..... I could go on for a while....
As was previously mentioned there's also quite a selection of non-ice cream: gelato, sherbert, non-fat yogurt, soy, etc.